INTRODUCTION

Every brand has its own identity. This identity can be hidden in the "blossom" of the brand and I’ll work with you to discover the undiscovered opportunities. Potential extensions through merchandising or franchising can and will be unleashed in the process and Eluvation will help you to get the optimal solution for your brand.

Intellectual property licensing has become huge  in current business. Franchising, art -  & character merchandising entirely depend on the licensing of intellectual property. Today it has become a separate legal domain regarding its contracts.

Erwin van Luttikhuizen has an extensive marketing and branding background on executive level. He worked with various a-brands before starting Eluvation in 2007.

His focus is on Brand development through Merchandising or Franchising.