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Eluvation is the international broker for licensing or franchise agreements. Founded by Erwin van Luttikhuizen, Eluvation is known as the independent professional to secure merchandising or franchising deals. His way of working  results in sustainable partnerships and successful campaigns.


Erwin van Luttikhuizen has more than 20 years experience in licensing. Both as licensee and as licensor. In combination with his strategical insights and helicopterview this makes him a valued sparring partner at all levels within the licensing world. 


Good negotiation skills and his highly diplomatic approach will lead to satisfactory deals for all parties involved. His pure focus is helping you to get to most out of your brand through Merchandising or Franchising.


He worked for various a-brands before starting Eluvation in 2007.



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