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LICENSING

 

Licensing can best be described as granting permission to a business to use the Intellectual Property rights of a Brand Owner.

 

There are various reasons for licensing but, for a license to operate successfully, it must provide business benefits to all the parties involved. Currently Licensing is perceived as one of the most powerful tools for marketing and brand development.

 

Eluvation helps you to find the right Licenses which perfectly fits your brand. I can handle the whole process from identifying potential licenses, preparing business plans, deal negotiation, follow up on all contract related issues, and royalty reporting

 

Licensing can be devided in the following categories:

Franchising, Merchandising, Promotions, Media, Publishing & Syndication

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