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MERCHANDISING

 

Merchandising is a business method that involves licensing of IP to consumer products.

 

The license is perceived as an added value for the customer and will lead to additional turnover and increased awareness of your product.

 

Even when the licensed business is a substantial part of the turnover

the licensing business is often handled by the Management of the Licensee. Unfortunally this means that there might be no full focus.

 

Eluvation helps you handle the whole process from identifying potential licenses, contacting the licensors, pitching, deal negotiations, follow up on all contract related issues, and royalty reporting.

 

For both Licensee as Licensor I can be the one that allows you to stay focused on you core business

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